Andaria launches new-look brand

Andaria has today revealed a bold new brand to mark the evolution of the business.

Andaria celebratory milestone logo

CEO Nirav Patel explains “We are committed to building Andaria as a solution-led fintech business that offers simplicity, transparency and agility to businesses in a landscape that has often lacked those things. Andaria is made up of creative, passionate people who are excited to push the boundaries of the traditional financial services industry. The changes we’ve made are designed to reflect that company direction and help us stand out from the crowd.”

He added “We decided to drop the ‘Financial Services’ wording from our logo and descriptions. We’re not a bank and we have no ambitions to become one, so it felt like the right choice.”
“In line with our principles of simplicity and transparency, we’ve also given our internet banking portal a fresher look too. It’s important that we keep our external channels and customer interfaces as clear and user-friendly as possible, so this was an important part of the project. We’ll continue to add more functionality too, as our technology evolves further.”

Andaria is a fast-growing fintech with e-money institution (EMI) licences in both the UK and Malta. Through its global multicurrency business accounts and upcoming embedded finance solutions, Andaria is on a mission to make digital financial services more accessible, simple and transparent for all businesses.

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